PVT started the new year 2016 with enthusiasm and energy. First in Bangalore for IMTEX from 21.1.-26.1.2016 as an exhibitor. The decision to participate was made rather on short notice end of 2015. But it proved to be the right decision, over five exhibition days there were numerous new contacts with local suppliers and manufacturers, including technologically challenging discussions and the debate of potential projects.
Not all visitors to the exhibition booth were from India, many well-known guests came by as European competitors wanted to catch up on the international activities of a medium sized company from Bensheim.
The existing impression of India not going to be the No. 1 market for PVD coatings systems proved to be correct. But there was a significantly stronger interest in coating services, which came up in the many discussions. That is reason enough for PVT to consider the start-up of a coating center in the province of Maharastra.
„We are going to investigate this option carefully“ Dr.-Ing. Herbert M. Gabriel, president of PVT, says „we want to collect all necessary data till the end of this year to be able to decide whether a considerable investment like this will fit into our business strategies.“
The political and social environment in India has turned out to enable a change into more positive conditions for an economic commitment in the recent past. The statements of the German Federal Foreign Office confirmed that impression. As a result of the 2014 elected new government in India inflation decreased, a clear acknowledgement of a free market economy, and investment conditions improved. These are encouraging signs, however, the cultural differences and challenges, traditions that influence economic areas and are significantly different from western ways and habits will have to be considered. This means rethinking many development processes and also perseverance.
But these requirements do not intimidate us, six coating centers in China prove that the PVT team not only manages high tech, but also cultural differences.
The next business trip to India has already been scheduled …