… clearly a throughout positive response – that was the bottom line comment of Dr. Herbert Gabriel, (President of PVT) – the new exhibition concept passed its test with flying colors at EMO 2015 in Milano. A hugely satisfying result of an intense development process that involved many considerations in the preparations for to the most important tool and machine tool exhibition in the world:
How to present best the new generation of PVT coating systems? Using system elements as a basis for an exhibition booth or better plan a more individual approach? Which approach will best transfer the new corporate design onto an exhibition booth? And most important: how to successfully attract the attention of an international clientele?
The PVT booth in Milano gave the answers: based on the new corporate colors the visitor found an elegant base structure with bright yellow touches, the attractive counter invited to conversations, whereas conference tables in the rear allowed concentrated project discussions. However, the real highlight was a full length presentation area of large sized back-lit photo posters, which displayed the new xPro-series, the hightech coating systems of PVT, catching everybody’s eye and then, in full view and above, the newly designed corporate logo.
‚Elegant and sleek‘ were the comments of the visitors, professionally translated through a competent partner, the booth design and construction company ‚LANIMA LO STUDIO‘ (www.lanima.de), which will continue to present this design and color concept for future exhibition projects. Next chance to see PVT live as an exhibitor in Europe is at the GRINDTEC in Augsburg, (16.-19.03.2016). The PVT team is looking forward to seeing you next spring.