Milano–the design city
Milano–venue of the EXPO 2015, the world exhibition
Milano–venue of EMO 2015, the biggest and most important tool and machine tool exhibiton of the world, the world of manufacturing
Is there a better place to introduce the new look of one of the leading PVD companies?
We don’t think so.
PVT has made excellent progress with the development of PDA* and HiParc** technologies in the past few years in
the quality of the functional tool coatings
the increase of the productivity of the coating systems
the reduction of coating process time
the better utilisation of targets
These technical improvements called for a new machine design that features these achievements: the combination of technical progress (interior) and new machine design (exterior) in the form of an angular ‚edge design‘ which demonstrates the vitality of the company, even after 30 years experience in PVD technology.
While the technological development is an ongoing process the development of a new exterior had begun right after EMO 2013. When first drafts of the design agency “formsprache” in Darmstadt (www.formsprache-gestaltung.de) got positive feedbacks from our customers we decided to complete this project in time for EMO 2015 in Milano.
At the same time we not only completely reviewed the machine design, we also decided at an early stage to cooperate with “formsprache” to transfer the new design philosophy onto the logo, the web page and the exhibition booth design t to celebrate the 30 year anniversary of the company with the aim of giving PVT a completely new look.
The new design of the logo enhances and supports this transformation without leaving the roots of the company behind. A number of style and design elements were adopted and carefully modernized and interpreted. The new color concept- black/blue, blue/grey and yellow stands for the solid vitality of the company.
We are looking forward to seeing you at our booth in Milano, Hall 7, booth # F 20
PDA* = Plasma Diffused Arc
HiParc** = High power Pulsed arc